Is So You Have a Website for Now What for you?
Let's first look at four simple questions:
1. Are you happy with the way your website is performing today?
2. Is your website helping you capture leads and close sales?
3. Is your business helping you and your business reach its goals?
4. If you were to get 1,000 new prospects to your website tomorrow, would your site be ready to convert them into customers?
How do you know if your website is as effective as you expected it to be? If you are not getting the results you want, do you know what to do to help it along? Are you prepared to ask yourself the big questions about your website and take the steps to ensure its success out there with the big boys?
As a business owner, you know how important it is to have a website. Everyone knows that in order to stay in the game you have to have a strong online presence. So you dove right in and made the plunge to an excellent marketing decision: buying a website!
But what many business owners don't realize is that they could be pouring thousands of dollars, countless hours, and valuable resources into something that is doing absolutely NOTHING for their company! Where do you turn when you feel the burn of a marketing wasteland with no hope of a successful campaign?
These concerns are exactly what led Wayne Mullins of Ugly Mug Marketing to compose a user-friendly guide to the world of web. His book, "So You Have A Website Now What?" can help you or your business productively utilize your website to the proper capacity. This isn't some long-winded tech manual, just the experience of a man who has been in your shoes and pulled through - ready to share his success story with you!
What can you expect from "So You Have A Website Now What"? Below are some of those key topics that Wayne addresses in his book and some suggestions for you to think about as you consider your website marketing strategy:
*KNOW YOUR MARKET - Who are the target people you want to attract to your site? Can you provide a clear and concise picture of what you are looking for when it comes to viewers? What about customers needs?
*FIND YOUR COMPETITIVE EDGE - What are you doing to set yourself apart from your competition? Is it service, product, demand? Having a strong competitive edge helps you soar to the top of your marketing goals.
*WHAT CUSTOMERS NEED - Are you putting your customers first? Are you catering to their wants and needs vs. your own business agenda? What are you doing to drive them to your site, and more importantly KEEP them there long enough to spread the word?
*WHAT YOUR WEB DEVELOPER DIDN'T TELL YOU - Say you had someone build a website for youdid they go over everything you needed to maintain it to its full potential? Probably not. Even if they did, are you doing your part in promoting it the way you should? Is the content current, accurate, and frequently updated? Do you know how to update your website?
*FinallyBUY THE BOOK! Pretty simple, right? "So You Have A Website Now What?" can help you answer some of these questions and provide the tools you need to take charge of your website's biggest challenges.
Table of Contents Preface Chapter # 1: Why You Need To Have a Website Everyone is Online Cheap Advertising Let Your Skills Be Discovered Make Money Share Valuable Tips to Change the World Share Your Life Chapter # 2: Pros and Cons of Free Websites Pros of Free Websites Free Domain Name Free Storage Free Website Builder Monetization Cons of Free Websites Unattractive Domain Names Limited Storage Space You Can Lose Your Website No Additional Features Lack of Trust Ads on Your Website Chapter # 3: Free Website Providers Compared Weebly Drag and Drop Website Builder Easy to Use Difficult to Migrate Unattractive Themes Jimdo Easy to Use A Selection of Themes Ads with Free Plan WordPress Lots of themes to choose from Versatile and Customizable Has a Learning Curve You Pay for Advanced Features Wix Customizable Easy to Use Ads on the Free Plan Blogger Easy to Get Started Does Not Contain a Lot of Templates Make Money Chapter # 4: Signing up for a Website Easy to remember It must be short Must be meaningful Avoid hyphens and numbers Chapter # 5: Tips for Creating Great Content Have an attractive heading Add Value Update Regularly Make it Engaging Content should be scannable Make sure your content is accurate Chapter # 6: Introduction to SEO The Importance of SEO It improves your rankings Cost effective Improves your website's friendliness How to Do Basic SEO Use Keywords Strategically Add keywords to images Have inbound links Link to external websites Update Regularly Make it easy to navigate Don't buy links Chapter # 7: How to Promote Your Website Guest blogging Social Media Use Forums Tell it to friends Share free stuff Conclusion References Author Bio Publisher Preface Decades ago, it was only big companies that could afford to have websites. Fast forward to today, and an average Joe can have one running in minutes. There are now a lot of companies providing website services, driving costs down on the part of consumers. Making it even better, some of these companies are generous enough to let you have a website without paying anything. However, it's not everyone who knows how to get a free website. Besides, having a lot of companies that provide the same thing can leave you confused and not knowing which one to choose. Actually, if you are not careful, you can end up paying a high price for something that was advertised as free. This book will act as your guide to getting a free website. But, as you may know, free usually comes at a cost. So, we will look at the pros and cons of going down this road. I will then show you how easy it can be to set up a free website. But, since a website will do nothing on its own, I will also give you tips on how you can increase traffic with great content, SEO, and other methods. I'm sure you will find this book useful, so without wasting any more time, let's get started, because a free website awaits you.
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