Is So You Have a Website for Now What for you?
Let's first look at four simple questions:
1. Are you happy with the way your website is performing today?
2. Is your website helping you capture leads and close sales?
3. Is your business helping you and your business reach its goals?
4. If you were to get 1,000 new prospects to your website tomorrow, would your site be ready to convert them into customers?
How do you know if your website is as effective as you expected it to be? If you are not getting the results you want, do you know what to do to help it along? Are you prepared to ask yourself the big questions about your website and take the steps to ensure its success out there with the big boys?
As a business owner, you know how important it is to have a website. Everyone knows that in order to stay in the game you have to have a strong online presence. So you dove right in and made the plunge to an excellent marketing decision: buying a website!
But what many business owners don't realize is that they could be pouring thousands of dollars, countless hours, and valuable resources into something that is doing absolutely NOTHING for their company! Where do you turn when you feel the burn of a marketing wasteland with no hope of a successful campaign?
These concerns are exactly what led Wayne Mullins of Ugly Mug Marketing to compose a user-friendly guide to the world of web. His book, "So You Have A Website Now What?" can help you or your business productively utilize your website to the proper capacity. This isn't some long-winded tech manual, just the experience of a man who has been in your shoes and pulled through - ready to share his success story with you!
What can you expect from "So You Have A Website Now What"? Below are some of those key topics that Wayne addresses in his book and some suggestions for you to think about as you consider your website marketing strategy:
*KNOW YOUR MARKET - Who are the target people you want to attract to your site? Can you provide a clear and concise picture of what you are looking for when it comes to viewers? What about customers needs?
*FIND YOUR COMPETITIVE EDGE - What are you doing to set yourself apart from your competition? Is it service, product, demand? Having a strong competitive edge helps you soar to the top of your marketing goals.
*WHAT CUSTOMERS NEED - Are you putting your customers first? Are you catering to their wants and needs vs. your own business agenda? What are you doing to drive them to your site, and more importantly KEEP them there long enough to spread the word?
*WHAT YOUR WEB DEVELOPER DIDN'T TELL YOU - Say you had someone build a website for youdid they go over everything you needed to maintain it to its full potential? Probably not. Even if they did, are you doing your part in promoting it the way you should? Is the content current, accurate, and frequently updated? Do you know how to update your website?
*FinallyBUY THE BOOK! Pretty simple, right? "So You Have A Website Now What?" can help you answer some of these questions and provide the tools you need to take charge of your website's biggest challenges.
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Only if they do the right thing at the right time will owners of small businesses succeed. Simple enough, but what are the factors in their psychological makeup that enable them to do it? Frese and his contributors have studied small businesses in four African countries from a psychological perspective-the first time this has been done-and report that it's the psychological aspects of their strategies, not just the strategies themselves, that contribute significantly to their success. They also prove that many of the stereotypes that seem to characterize the owners of microbusinesses are clearly incorrect. Executives, analysts, bankers, international entrepreneurs, and their academic colleagues will discover that many of the conclusions they have drawn from previous studies can not be generalized. Only by separating those that can be generalized from those that can not, can we get a true understanding of the small business entrepreneurial dynamic. Frese and his colleagues focus on South Africa, Zimbabwe, Uganda, and Zambia to produce a clear overview of the research on microbusiness and entrepreneurship in developing countries. They find that psychological strategies are closely related to entrepreneurial success, but because conditions in these countries differ widely, the particulars of certain strategies and their effectiveness may also differ. They show that a number of ideas prevalent among professionals and entrepreneurship researchers in developing countries need to be challenged. Among them, that microenterprise owners who started their companies because they were unemployed do worse than those who started for other, more positive reasons. Also, that human capital (education) represents the most important set of variables to be considered for success (it isn't), or that employing family members decreases success (it doesn't). Well written and impeccably researched, the book is an essential contribution to corporate and academic libraries, as well as to the knowledge of individuals in business, psychology, entrepreneurial and regional studies, and related fields.
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